WhatsApp Marketing in Nepal: How It Works and What to Avoid

Two ways to send WhatsApp campaigns

• The official WhatsApp Business API: offered through approved providers. Messages you start must use templates that WhatsApp approves, and the service is paid. It is built for scale and is the safer route for large volumes.
• A linked number: your own WhatsApp number connected to a sending tool by scanning a QR code. It is quick to set up and needs no template approval, but WhatsApp can restrict a number that behaves like a bulk sender.

Nepal Fillings uses the linked-number route. That keeps it simple and affordable, and it means the rules below matter.

Get permission first

Message only people who gave you their number and agreed to hear from you on WhatsApp. People who did not ask will block and report you, and reports are what get a number restricted.

• Add a WhatsApp opt-in tick box to forms and order pages.
• Put a click-to-chat link on your website and Facebook Page, so customers message you first.
• Tell people what you will send and how often.

Keep your number healthy

• Start small and grow gradually; do not send thousands on the first day.
• Send to segments, not to everyone at once.
• Make messages personal: use the customer's name and write like a person.
• Offer a way out, such as "Reply STOP to stop these messages", and honour it.
• Keep a separate number for campaigns, so a restriction never touches your main business line.

What works on WhatsApp

• Order and delivery updates.
• Appointment, renewal and payment reminders.
• Festival offers for existing customers.
• Back-in-stock and new-arrival alerts.
• Short messages with one link or one question. Long sales copy does not belong here.

WhatsApp with Nepal Fillings

On Nepal Fillings you link a number by QR code and send campaigns from the dashboard, with contacts, messages sent, delivery rate and read rate in one view. WhatsApp is included from the Growing Business plan at NPR 1,488 a month. Because it is not Meta's official Business API, numbers can be restricted, so follow the rules above.